Website and Marketing · Brand presence, built and maintained
Done-for-you and 1-on-1 coachingSocial Media Management
Four packages that take a business from no real social presence to a complete brand launch and content system. Each tier builds on the one before it.
Perfect for
- Businesses with an unmanaged or inconsistent social presence
- Agencies that want branded content produced for them
- Owners preparing for consistent monthly marketing
- Anyone launching or relaunching a brand
Packages
Starter Setup
New businesses needing a professional presence
- Quick social media audit: Facebook review, basic recommendations, profile optimization suggestions
- Discovery questionnaire covering business, services, target audience, and goals
- Basic branding setup: profile picture refresh, cover photo, bio optimization
- Brand color and font recommendations
- Starter content: 2 promotional, 2 educational, and 2 quote posts, 6 branded posts total
- Logo design
- Feed mockups
- Highlight covers
- Engagement strategy
- Carousel posts
- Strategy call
Essentials Setup
Businesses ready to establish a recognizable brand
- Social media audit across Facebook and Instagram with improvement recommendations
- Branding discovery call covering brand personality, target audience, and goals
- Mini brand kit: logo refresh, color palette, font pairing, cover photo, profile picture, highlight covers
- Starter content kit: 2 carousel, 2 promotional, 2 educational, and 2 quote posts, 8 posts total
- Full logo redesign
- Feed mockups
- Creative direction presentation
- Engagement strategy
Growth Setup
Businesses preparing for consistent monthly marketing
- Complete social media audit: full Facebook and Instagram review with recommendations
- Brand strategy call covering audience, brand personality, competitors, services, and goals
- Social media brand kit: logo refresh, color palette, font selection, cover photos, profile picture, highlight covers, feed preview, creative direction summary
- One month of starter content: 2 carousel, 4 promotional, 3 educational, and 3 quote posts, 12 branded posts total
- Bonus: one-week content calendar
- Full social media deck
- Engagement strategy
- Full feed look with all content applied
Premium Foundation Setup
A complete brand launch and content system
- Social media audit and recommendations across profile, bio, visual branding, content quality, and engagement
- Branding questionnaire completed on a call: brand personality, audience, visual style, services, competitors, goals
- Brand identity and creative direction: new or refreshed logo, custom color palette, font and style recommendations, feed look, sample mockups
- Facebook and Instagram branding setup: cover photos, revamped profile picture, highlight covers, engagement strategy, visual direction for posts, stories, reels, and highlights, and a feed look with actual content
- One-month starting content kit: 3 carousel, 3 promotional, 3 quote, and 3 engagement posts
- Bonus: your social media manager is trained on everything included in the package
Promotional topics are chosen from your priority services, for example home, auto, life, or condo insurance, and can be adjusted as those priorities change.
What's included
Outcome
A social presence that looks like the business is actually run well, with a content system behind it rather than one-off posts.